3D PRINTING IN THE LUXURY GOODS SECTOR
Additive manufacturing is a goldmine for luxury goods artisans! It offers greater freedom in design and simplifies product customization. Designers and stylists can give free rein to their creativity and invent increasingly complex and original designs to entice their customers. Additive manufacturing can also be used to create limited series, capsule collections and even to offer unique items in a very short lead time. Furthermore, 3D printing favors short and local production circuits and ultimately reduces material losses – a not inconsiderable benefit given their value.
) Operators in the luxury goods sector are banking on additive manufacturing!
Numerous operators have identified the potential of this new technology, one of which, VODJ Studios, is establishing itself as the 3D printing specialist for jewelry and accessories in the fashion and luxury goods market. XYZBAG is an Italian brand offering its customers unique handbags, just like the VIPTIE offering of unique ties. Sports brands like Adidas, Nike and Reebok are also in on the game: they produce customizable footwear and bespoke soles produced via 3D on demand. Cosmetics brands are also taking a keen interest in 3D printing: for example, Chanel produces mascara brushes of revolutionary design and Neutrogena is launching 3D face masks that can be customized to the user’s body shape and skin type.
The most common 3D applications in the luxury goods sector
- Jewelry (bracelets, necklaces, brooches and watchstraps)
- Fashion and accessories (handbags, shoes, soles, spectacle frames, skirts and ties)
- Cosmetics (mascara brushes, customized face masks, eye shadow, blusher, gloss and makeup trays)
- Packaging, perfume bottles
- Tools and molds