Armor 3D team: Misha Nesaratnam

photo Misha
Production of our Kimya filaments calls for cutting-edge expertise provided by a highly skilled team with a wide range of profiles. The team is also expanded to meet the needs of industrial operators located in all four corners of the globe! Today, we are welcoming Misha Nesaratnam, our new Product Manager. She provides the link between RDI, Sales, and Marketing teams, notably ensuring that our product strategy is consistent with the needs of the market. To mark the occasion, we asked her a few questions to find out more about her career, objectives and market vision.

Can you tell us a little about yourself and your career to date?

Hello, my name is Misha and I am a microelectronics engineer by training. I arrived from Malaysia after high school to study at an engineering college in France. I began my professional career working in technical and R&D roles for 6 years before taking up posts in marketing and business. I have mainly worked for companies selling electronic products in the retail market, notably for a company based in Paris designing connected objects and drones. My last job was in Nantes for a start-up, which was taken over by a fragrance specialist in the well-being sector (Maison Berger).

How did you get into 3D printing?

I discovered 3D technologies when working for this start-up. We actually used to make product prototypes using 3D printing. I don’t have any particular training in mechanical engineering but I gained a practical understanding on the job and with the help of the trainees under my supervision specializing in mechanical engineering. It was an essential tool for rapidly optimizing our development with a minimum of resources.

What are your responsibilities at Armor 3D?

I am Product Manager and my main objective is to introduce products and services to the market that meet the needs of our industrial customers and partners, such as 3D printer manufacturers. I therefore have multiple responsibilities: I am involved in the ARMOR 3D strategy, defining the product strategy in collaboration with the management. To do this, I exploit the analysis of our sales, broken down by range, country and customer. I carry out market studies for our products, and I also keep an eye on our competitors. I am therefore able to propose new products and services in order to meet our customers’ needs. I coordinate development with R&D and Production teams to ensure a successful launch. I develop the marketing mix and coordinate the implementation of action plans in the field to support our distributors and resellers. Lastly, I produce promotional material and provide new product training for the sales force. I can also play a supporting role for any technical issues and provide direct assistance to customers.

What is it that you like most about this technology?

I must say that there is so much I enjoy about additive manufacturing. Firstly, it is a very interesting alternative to the high-volume mold production frequently carried out in China. I had been used to this manufacturing method and have to say that 3D technologies are really tearing up the rule book. In addition, production is possible with many types of materials, whether plastics, metals, ceramics and even recycled materials, all while minimizing waste. I find that the additive manufacturing sector is becoming more and more innovative in terms of compatible materials and machine capacity. The technology is faster and more flexible; it is very exciting to be working in a constantly changing environment.

How do you see the future of additive manufacturing?

I believe that producing finished parts in small and medium-sized runs using additive manufacturing is gradually becoming more accessible – in a few years it will be a reality and the go-to option for many industries. To this I would add the use of responsible materials such as recycled, upcycled and biodegradable waste materials. Additive manufacturing can become a genuinely greener model for the use of plastics in general. They have had such a bad press for a long time now as they are produced from petrochemicals. With 3D printing, we can re-use waste from industry and other production methods: for example, they can be transformed into a filament to produce another part.

In my opinion, additive manufacturing falls under the following banner: only produce and consume what you actually need.

Portrait Misha